HOOKMAFIA
Creator intelligence for TikTok, Reels, Shorts and TikTok Shop
Know what to post.
And what to sell.
HookMafia studies the videos going viral in your niche and the TikTok Shop products worth filming, scores your hook 0-100 before you shoot, and writes the shoot-ready script. In the app, or inside ChatGPT and Claude.
Research
Viral videos and Shop products in your niche
Score
Your hook, 0-100, before you film
Write
Shoot-ready script with camera direction
Post
Film it, publish, repeat what worked
Real viral videos, researched live·Hooks scored 0-100·TikTok Shop products with a verdict·Works inside ChatGPT & Claude
Free to try · No credit card required · Built on what already went viral
Built for creators who don't want to guess.
“What I like most about HookMafia is the research side. Instead of spending hours scrolling TikTok trying to figure out what's working, I can quickly find top viral videos in my niche, see proven hook patterns, and identify top-performing creators. The Viral Research feature is especially useful — it helps me spot winning content formats and opportunities much faster than doing everything manually. I also like being able to find top earners and study what's actually getting views before creating content. If you're a creator who wants data-backed content ideas instead of guessing what might work, HookMafia is a valuable tool.”
“I love their platform and use it often to create viral content. It's very easy to use and has helped me better understand my audience and what drives more traffic to my posts. Definitely recommend giving it a try.”
“As a content creator, it's always helpful to get ideas, know what's trending, and have tools that help you improve, build, and create. That is exactly what this tool helps with!”
Most content fails before it's even filmed.
Not because the creator is bad — because the idea was never tested.
Random ideas
You guess what to post and hope it lands.
Weak hooks
Videos lose people in the first two seconds.
Wrong product
You film for a TikTok Shop product with no buyer proof and no margin.
Wasted production
Hours filmed, money spent, on an angle nobody tested.
HookMafia is the research layer before you post or promote.
From research to shoot-ready.
One workflow, not a pile of disconnected tools. What to post, what to sell, and the script for both.
Research
Find the viral videos, top creators and winning hooks in your niche, and the TikTok Shop products worth filming, each with a PROMOTE, WATCH or SKIP verdict.
Score
Test your hook and angle 0-100 against proven viral patterns before you waste a second filming.
Write
Turn the proven angle into a shoot-ready script with scene-by-scene camera direction, captions, and hashtags.
Shoot & Publish
You or your creator films it with the script in hand. Publish with confidence — no guessing what will land.
Meet Ara.
Your research + script AI.
Not a chatbot. Ara is the AI agent inside HookMafia that researches the market first, finds the winning angle, and hands you a shoot-ready creative blueprint — hook, script, and scene-by-scene camera direction.
9:16 · scene-by-scene camera direction · captions guide
From hook to full viral-ready script — ready to film.
Scene-by-scene, ready to film. No guessing.
TikTok Growth Tips
UGC Review • 28 seconds
Front camera, eye level, face fills 70% of frame
"I spent $200 on TikTok courses before I realized the secret was already in my analytics."
"$200 on courses" with price crossing out to "$0"
Screen recording of TikTok analytics scrolling, then cut to selfie mode
"Every creator with 10K+ followers has one thing in common — they're not guessing what to post. They look at what already worked and remix it."
"What 10K+ creators know" — bullet points appearing one by one
Handheld close-up of phone screen showing HookMafia generating a script, then back to front camera
"I paste any viral video and in 10 seconds I get my own version — with camera angles, overlays, even which trending sound to use."
"Paste viral video → Get your script" with arrow animation
Front camera, lean in slightly, confident energy
"Link in bio. Try it free — you'll wonder why you were ever writing scripts from scratch."
"Free to start" with arrow pointing down
SOUND PICK
Aesthetic — Tollan Kim
Chill-but-confident tone matches the "I figured it out" energy of the hook
No credit card required
The brain behind
every video you post.
Every tool feeds into every other tool. Your trends inform your scripts. Your Voice DNA shapes your hooks. Your analytics drive your strategy.
Trend Predictor
Know what's going viral in your niche before everyone else. Real-time signals from YouTube, Reddit, and TikTok — scored by AI.
RISING IN FITNESS
Voice DNA
AI analyzes your best content and learns your unique style — your humor, pacing, energy, vocabulary. Every script sounds like YOU.
YOUR VOICE PROFILE
Creator Intelligence
Connect your TikTok. AI diagnoses what's working, what's not, and gives you a personalized growth plan — not generic advice.
YOUR GROWTH DIAGNOSIS
Viral Remix
Paste any viral video URL. AI extracts the exact structure that made it work, then writes YOUR version — same formula, your topic.
VIRAL DNA EXTRACTED
4 scenes: Hook (3s, HIGH) → Setup (8s, MED) → Payoff (10s, HIGH) → CTA (4s, PEAK)
Pattern interrupt at 0:04 — unexpected visual cut
5 unique scripts generated using this exact structure
Everything connects. Voice DNA shapes your scripts. Trends inform your topics. Intelligence drives your strategy. One platform, zero guessing.
See what's going viral.
Steal the formula. Not the content.
Other research tools charge hundreds of dollars a month just to show you viral videos. HookMafia analyzes them, extracts the pattern, transcribes the actual words spoken, and generates your version — in one click.
Winning Strategy
Before/after transformation with personal testimony
What to Create
5 close-up skin videos showing product application + real results
Why It Works
Visual proof + relatable struggle + product payoff
Hook
Curiosity Gap + POV Setup
Format
Episodic office comedy
Duration
22-35s sweet spot
Pacing
Fast hook → slow build → peak CTA
Opening Lines That Work
1. "POV: your coworker uses AI secretly"
2. "My boss banned this tool…"
3. "This took me 10 seconds…"
Top Viral Videos — Ranked by Virality Score
"POV: your boss catches you using AI at work"
2.3M VS"I replaced my entire workflow with this one tool"
1.1M VS"Stop doing this if you want to grow on TikTok"
780K VSSample transcript
“Okay I'm gonna show you my actual skincare routine that changed my skin in 2 weeks. I know everyone says that but just watch...”
Other tools charge hundreds of dollars a month just to show you viral videos. HookMafia gives you the formula AND the scripts.
Try Viral Spy FreeEvery other TikTok Shop tool hands you a dashboard.
This one hands you a decision.
The research tools give you hundreds of columns and leave the hard part to you. Product Scout scans the niche, then tells you whether a product is worth a shoot, why it reached that answer, and what the hook should be.
Beauty & Personal Care > Makeup > Mascara
Strong buyer response (4.5 across 39,096 reviews) at $28.00, which leaves room for affiliate economics.
Next step, one click
Write the hook and script from what these 39,096 reviewers actually praise, complain about and hesitate over.
Every product gets one of three answers
Buyers are proving it and the price carries a shoot.
Something is missing. Worth tracking, not filming yet.
The economics or the reviews argue against your time.
Real output from a production scan, copied unedited. Product Scout reports only what the provider actually returns. It never estimates revenue, and when a field is missing it says so instead of filling the gap.
Shop Intelligence is included in Pro at $39/mo. Dedicated TikTok Shop research tools start around $109/mo and stop at the dashboard.
Scan your nicheSame prompt. Different result.
Why most AI scripts can't go viral.
Generic AI gives you a paragraph. HookMafia gives you a filmable script. See for yourself.
Hook
“Want clear, glowing skin? Let me walk you through my entire skincare routine step by step!”
Body
“First, I cleanse with a gentle face wash. Then I apply toner, followed by vitamin C serum. Next comes moisturizer, and I always finish with SPF. Consistency is key — give it at least 30 days!”
CTA
“Follow me for more skincare content! Comment below with your biggest skin concern.”
Hook
Split-Test + Third-Party ProofFront camera, bare face, no filter, hair clipped back, morning light from window
“I used this on ONLY my left cheek for 30 days. Day 23 my roommate walks in and goes ‘why does one side of your face look photoshopped.’”
TEXT: Day 23 🧪
Scene 1
Phone propped against mirror, four products on counter, picking up each one
“Four products. That's it. But here's what nobody told me — the ORDER you layer them matters more than what you buy. I spent two years putting serum over moisturizer. Two. Years.”
TEXT: the layering order matters more than the product
CTA
Back to front camera, leaning in, slightly softer voice
“If one side of YOUR face could look like my left cheek in 30 days — wouldn't you want to know the four products? Pinned comment.”
TEXT: 📌 Pinned
Sound: lo-fi “that girl” morning routine — soft, matches get-ready energy
HookLayer, ChatGPT + Claude
Bring creator intelligence into ChatGPT and Claude.
HookLayer is the MCP and API layer behind HookMafia's creator-intelligence tools. Analyze creators, research viral formats, score hooks, predict virality, and build content blueprints, directly from your AI chat.
What is HookLayer?
HookLayer is an MCP (Model Context Protocol) server plus REST API that puts HookMafia's creator-intelligence tools inside ChatGPT and Claude. Once installed, your AI chat can analyze TikTok, YouTube, and Instagram creators, score hooks, predict virality, find viral templates, and remix viral videos into fresh scripts, without leaving the conversation. HookLayer is part of the HookMafia creator-intelligence ecosystem.
ChatGPT
Listed connectorSearch Hooklayer in ChatGPT's Connectors directory, click Install, and approve access. OAuth is handled by the directory, no config paste.
Claude
MCP connectorClaude → Settings → Connectors → Add custom connector. Paste the URL below and approve OAuth.
A few of the tools it adds to your AI chat
14 creator-intelligence tools total across analyze, score, predict, research, TikTok Shop, and remix. See the full list on hooklayer.dev.
Built for every step
Stop staring at a blank screen.
Four tools. One workflow. From idea to a script you can film today.
When you don't know what to post
Get 12 psychology-backed hooks tailored to your niche.
Curiosity gap, contrarian, identity call, pattern interrupt. Each hook scored for scroll-stop power. 4 seconds from topic to options.
Hook Generator
When you have an idea but can't write the script
Ship a filmable script in 30 seconds.
Camera directions, voiceover lines, text overlays, sound picks — all included. 100% phone-native. No crew, no equipment.
Script Writer
When something works for someone else
Reverse-engineer their viral, your voice.
Paste any TikTok URL. We extract the hook formula, scene structure, and pacing — then rebuild it for your topic.
Viral Remix
When you're guessing what's next
Know what's about to peak in your niche.
AI watches Google Trends, YouTube, Reddit, and TikTok Creative Center. Surfaces format and hook trends before saturation.
Trend Predictor
Plus 18 more tools — Voice DNA, Hashtags, Captions, Calendar, Buyer Personas, Bulk, and more.
Ready to stop guessing?
Free to try. No credit card required. Built on what already went viral.
Decode my nicheWatch It In Action
Full walkthrough — from topic to ready-to-film script in minutes.
Pricing
How much is one failed video worth?
One subscription covers research, hook scoring, and script writing. Start free, upgrade when ready, cancel anytime.
Billed monthly. Paid plans renew automatically each month at the price shown until you cancel; cancel anytime from Billing and it takes effect at the end of the current period. Credits are shared across HookMafia and HookLayer. No refunds on completed billing periods.
Free
Test the water, no card required
25 credits, one-time
- Hook Generator (3 styles)
- Hook Score Analyzer
- Tag & Caption Generator
- 25 AI credits (one-time, shared across HookMafia + HookLayer)
Creator
For one creator posting consistently
600 credits/mo
- Everything in Free
- Full Script Writer
- Voice DNA personalization
- Viral Remix & Video Analyzer
- Content Calendar
- 600 AI credits per month
Pro
For creators scaling daily content
1,200 credits/mo
- Everything in Creator
- TikTok Shop Product Scout
- Viral Spy (10/month)
- Creator Intelligence (TikTok-connected)
- Trend Predictor
- Client Workspace (3 clients)
- 1,200 AI credits per month
Agency
For freelancers managing clients
3,000 credits/mo
- Everything in Pro
- Viral Spy (30/month)
- Unlimited clients
- Bulk Generate
- Team seats (up to 10)
- 3,000 AI credits per month
Common questions
Answers to what you're wondering.
Brief, honest, no fluff.
Earn While You Create
Get 30% recurring commission on every creator you refer. No cap. You earn for the life of their continuous subscription.
1-Click Setup
Enable your affiliate link instantly from the dashboard. No forms, no approval wait.
30% Recurring
Earn 30% of every payment your referrals make. Monthly or yearly — you earn every time.
AI Promo Kit
Get AI-generated TikTok scripts, tweets, and captions customized with your referral link.
Free to join. Earn from day one.
Know what to post.
And what to sell.
Research what's winning in your niche and on TikTok Shop. Score the hook 0-100. Film a shoot-ready script with scene-by-scene camera direction.
Start freeNo credit card required