25 TikTok Hooks for Beauty Creators

Identity Call

"If you have monolids and have been told to do a cut-crease, stop. Here is what actually opens the eye..."

Identity Call

"If you are over 40 and your eyeshadow looks worse than it did at 25, it is one specific placement..."

Identity Call

"If you have hooded eyes and gradient liner keeps disappearing, watch this rotation..."

Result First

"Cut my morning routine from 22 minutes to 7 and the look is better. Here is what I dropped..."

Result First

"My foundation finally stopped oxidizing by noon. The fix was one product I almost never see recommended..."

Result First

"Replaced my $54 setting spray with a $3 drugstore alternative. The wear test is in scene 3..."

Contrarian

"Concealer before foundation is the worst advice on beauty TikTok. Here is the order that actually works..."

Contrarian

"Stop overlining your lips. Here is the boundary technique MUAs use for fuller-looking lips that does not look drawn on..."

Contrarian

"Powder before cream is making your makeup pill at 11 AM. Here is the layering rule no one explains..."

Contrarian

"Charlotte Tilbury Pillow Talk is overrated for half the skin tones it is marketed to. Here is the rule..."

Mistake/Correction

"Doing your blush before contour is killing your face shape. Here is the right order and why..."

Mistake/Correction

"You are blending eyeshadow with the wrong brush size. Switch this one thing and the gradient transforms..."

Mistake/Correction

"Most people pat foundation on. They should be buffing in circles for this exact reason..."

Number/Stat

"3 drops of foundation. 1 stipple. 90 seconds. The full coverage no one believes is full coverage..."

Number/Stat

"$11 mascara. 4 weeks of testing. Beat 3 of the $35 cult favorites. Here is the wear comparison..."

Knowledge Gap

"There is a reason MUAs never use cream blush after powder. And it is not what every tutorial says..."

Knowledge Gap

"The one undertone test makeup artists actually use that is not vein color or jewelry. Most people get it wrong..."

Knowledge Gap

"Estheticians know this about primer application but rarely say it on camera. Watch the difference..."

Confession

"I worked at Sephora for 4 years. Here is the cult product I refuse to use and recommend instead..."

Confession

"Pro makeup artist for 9 years. Here is what I personally do not own from the brands I get paid to use..."

Question

"Why does your foundation look perfect on the mirror but cake-y in selfies? It is your lighting setup..."

Mid-Action

"*mid-blend* Watch what happens when I switch this brush mid-application. The transition is invisible now..."

Storytelling

"I trained under a Vogue MUA. The one technique she repeated every shoot — and most TikTok creators never do..."

Pattern Interrupt

"Throw out your beauty blender. The reason will save you $20 a month and your foundation finish..."

Social Proof

"2,400 GRWMs later this is the one product I will not film without. And it is under $15..."